I Love it Here

The Power of Storytelling: How to Connect with Your Audience with Andrew Thorp

April 25, 2023 Caleb Foster, Paul Westlake, Jonathan Cooper Season 1 Episode 15
I Love it Here
The Power of Storytelling: How to Connect with Your Audience with Andrew Thorp
Show Notes

In this episode of "I Love It Here," we dive into the art of storytelling and its importance in the business world. Our guest, Andrew Thorp, is a professional storyteller and a storytelling coach and consultant who helps technically trained professionals communicate their message in a more creative and engaging way using storytelling techniques.

We discuss the role of storytelling in soft persuasion and brand storytelling. We also touch on the importance of understanding the audience and adapting the story accordingly.

Andrew emphasizes the importance of knowing the audience and saying something that resonates with them. He shares a workshop he conducted for a consulting firm where he used a little trick to get their attention and make them realize the damaging phrases they used in their LinkedIn profiles.

We also discuss the importance of recognizing and elevating moments that contribute to business purposes through storytelling. We emphasize the need to understand the person behind the story and personalize the experience to create an emotional connection.

Andrew shares his experience of participating in a park run race and how it relates to the topic of storytelling. He talks about the importance of stories in making sense of the world and how they provide a template for understanding complex situations.

We also discuss the structure of storytelling and how it follows rules. We mention the importance of context, character, inciting incident, challenge, and resolution in a story. We also emphasize the need for a point in business storytelling and give examples of how to use storytelling in corporate appraisals to visualize future goals.

Overall, the conversation highlights the power of storytelling in various contexts and the importance of understanding its nuances to effectively communicate with others.

If you want to learn more about the art of storytelling and its importance in the business world, give this episode a listen. You can find us on all major podcast platforms, and don't forget to leave us a review!

As always, thank you for tuning in.

Mentions with Timestamps:

  • "To Sell is Human" by Dan Pink: 00:04:00
  • The movie "Air" about the Nike Air Jordan story: 00:07:10
  • Focus modes: 00:29:35
  • Portrait Artists the Year: 00:32:05
  • Park Run: 00:35:01
  • Joseph Campbell's "The Hero's Journey": 00:47:17
  • "Life 3.0: Being Human in the Age of Artificial Intelligence" by Max Tegmark: 00:54:48
  • "Leaders Eat Last" by Simon Sinek: 00:55:47
  • Fireflies AI (tool): 00:57:13
  • David Sedaris (author): 01:00:38
  • Rick Shiels (YouTube channel): 01:02:47

Connect with our hosts
If you'd like to connect with us or influence the conversations we have, reach out and connect with us:
Slack Community: https://iloveithere.slack.com
Paul Westlake: https://www.linkedin.com/in/westyphotography
Caleb Foster: https://www.linkedin.com/in/calebafoster
Jonathan Cooper: https://www.linkedin.com/in/unlearningcoach